BUS 6260 Managerial Communication

BUSINESS CASE STUDY REPORT

• Identify the business problem / issue
• Analyze the solution that Levy employed
• Recommend a course of action for Levy. Do you agree with his decisions?
  • Research five peer-reviewed articles to support your analysis and recommendation
• Include supporting documentation (budgets, charts, visual aids)
• APA Citation

FIVE THEMES of the LEVY CASE

• Leadership Style – or Leadership
• The Change Process – or “Change Management”
• “Decision Making”
• Communication – or “Interpersonal Communication”
• Managing Key Constituencies – or “Personnel Management”