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BUS 3542 Marketing Research: Get Started

Course Assignment

Marketing Research Project

  • Pose a broad marketing research problem
  • Describe why this problem is important
    • Cite at least two pieces of research
  • List the stakeholders who wish to solve the problem
  • Collect data on this problem
  • Describe the environmental context
    • Current situation, competitors, consumers, opportunities for improvement, etc
  • List at least three specific research questions


Business and Social Sciences Librarian