Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

BUS 3542 Marketing Research

Course Assignment

Marketing Research Project

  • Pose a broad marketing research problem
  • Describe why this problem is important
    • Cite at least two pieces of research
  • List the stakeholders who wish to solve the problem
  • Collect data on this problem
  • Describe the environmental context
    • Current situation, competitors, consumers, opportunities for improvement, etc
  • List at least three specific research questions


Business and Social Sciences Librarian