BUS 3541 Marketing and Society

DISCUSSION PROMPT

Arriving at the final price - "deceptive pricing"

• Biblical perspective on deception - how might this relate to marketing practices?
• Is deception viewed the same way in the context of business as it is in Christian teachings? If not, what are key differences?
• In what ways can Christian thought on deception influence pricing practices in marketing?

How to search two databases at once:

1. Open Business Source Complete

2. Go to "Choose Databases" - choose "Atla Religion Database" - click OK

3. Type "deception" in the search box

4. From drop-down menu, choose "TI Title" - click SEARCH

5. On the Results page, scroll down and find the two databases listed on the left - click on Business Source Complete

6. Read titles of the first 2-3 pages of results - jot down words / concepts associated with "deception"

7. Repeat steps 5 and 6 with Atla Religion Database titles

8. Now jot down differences and/or similarities between words / concepts from the two databases

9. Discuss!