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MAM-SSM - Overview of Resources  

Last Updated: Aug 17, 2015 URL: http://spu.libguides.com/massm Print Guide RSS Updates

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Steps

Use the tabs in this Subject Guide (left to right) to locate information on the restaurant industry.

Step1: Locate information on an industry.  Having a NAICS code (North American Industry Classification System) may help with the search process. Explore the "Industry Info" tab for how to find this.

Step 2: Find demographic information on specific geographic locations by using Business Analyst Online.

Step 3: Locate information in databases on a company or sustainable issues by finding newspaper, trade, or magazine articles discussing this information. Identifying unique keywords related to the issue is helpful when searching for articles in the databases. For example, using the keywords "airlines," "competitive landscape," or "supply chain" in varying combinations will result in better information.

Step 4: Locate marketing information using Simmons OneView and Business Source Complete.

Step 5: Examine the "Cite Sources" tab to learn how to properly format your sources according to APA.

      
     

    Library Orientation for Business

    Watch this screencast to learn:

    • about library resources for business research
    • how to the Business Research Subject Guide
    • about resources for company, industry, and demographic research
     

    Finding Books & Articles for Business Research

    Watch this screen cast to learn how to:

    • finding the Business and Econ Research subject guide
    • finding articles using keywords and subject terms (concept terms) in Business Source Complete
    • truncation with an *
    • refinining your results in Business Source Complete by different subject terms
    • using some of the drop down menu options, such as CO Company Entity to focus searches
    • using the Library's search engine (Primo) to find books at SPU and in the SUMMIT system (37 colleges and universities in the Pacific Northwest)
    • refining results in Primo
    • Work & Faith Collection, a special collection

    NOTE: this screencast was created with a different course in mind, so some the instructions direct you to a different subject guide.

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