Entrepreneurship: Get Started

Utilize Library resources to determine:

• Customers - who are they and what do they want? - CONSUMERS (MARKET RESEARCH) TAB
• Competitors - who else offers a similar product/service? - INDUSTRY TAB then COMPANY TAB
• Pricing/margin - what are the costs to deliver the product/service? - CONSUMERS (MARKET RESEARCH) TAB

HOT TIP:  the IBISWorld database (under the Industry Tab) is an EXCELLENT place to start!

Develop a business plan of no more than 15  pages.

Use Library resources to do the following:

• Industry analysis
• Company / Competitor analysis
• Consumer / Market analysis
• Newspaper and business periodical research

HINT: try beginning your search in the IBISWorld database (under the Industry Tab)